The growth of mobile search is soaring
… and will continue to do so as mobile networks continue becoming better, data plans continue becoming cheaper, and smartphone penetration around the world continues to increase.
Having a regular website is not enough these days.
Mobile users are looking for you, and it is important to be there with a website optimized for their hand-held devices.
Mobile websites are different from regular ones.
There are a number of things to take into consideration when thinking of on-the-go users.
- Mobile phones have a variety of screen sizes. Layouts and graphics from normal websites are most of the time too large to display on mobile devices.
- Speed and bandwidth are important. Content, including image sizes, needs to be smaller in order to reduce download time and bandwidth usage. The content should be short but powerful.
- Most mobile phones are not compatible with certain desktop technologies such as Flash or frames.
Your customers do not always have a computer with them
… but they almost always have their mobile phone on hand. With a mobile website you can reach people anywhere they are. Smartphones allow people to multi-task; while they are waiting in-line, waiting for a friend, sitting in the passenger seat or sitting on the street car they can go to your website and find the information they are looking for. This convenience is one of the reasons that the smartphone market is increasing rapidly in Canada while traditional cellphone sales are faltering. The mobile web is quickly emerging as the place every forward-looking business needs to be.
